Blog

WhatsApp opt-in and opt-out (STOP) best practices

QUICK ANSWER

Collect clear opt-in before messaging people on WhatsApp — a checkbox, a keyword reply, or an explicit request to receive updates. Always offer an easy opt-out, and honor it immediately by removing the contact from future campaigns. Good consent practices raise replies and lower the reports that get numbers banned.

Beamiro Team Published April 9, 2026 Updated June 30, 2026 5 min read

Why consent is the whole game

The fastest way to get a number banned is to message people who never asked to hear from you — they report or block you, and WhatsApp reacts to that. Consent is not just polite; it is the single biggest protection for your account and your delivery.

How to collect opt-in

A checkbox at signup: "Send me updates on WhatsApp"
A keyword flow: "Reply START to get order updates"
A click-to-chat link where the person messages you first
Existing customers who gave their number for service updates

How to handle opt-out

Add a simple line: "Reply STOP to unsubscribe"
Remove opt-outs from every future campaign, not just the current one
Keep a suppression list so you never message them again by mistake
Never make people ask twice — act on the first request

Keep records

Track when and how each contact opted in, and when anyone opts out. It keeps your lists clean, protects you if a recipient complains, and makes your outreach more trusted over time.

Frequently asked questions

Do I legally need opt-in for WhatsApp?
Rules vary by country, but consent is both a legal expectation in many places and WhatsApp’s own policy direction. When in doubt, get explicit opt-in.
How do I process a STOP request?
Remove the contact from all future campaigns and add them to a suppression list so they are never messaged again.

Ready to reach every contact?

Add Beamiro to Chrome and send your first campaign in minutes.

Add to Chrome — free